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Trader Joe’s has quickly become one of the countries most popular grocery stores. With its low-cost gourmet food, unique food selections, and great brand awareness, Trader Joe’s has become a real cult favorite while also gaining mass appeal. You are about to find out everything you need to know as we look at the Top 10 Untold Truths Of Trader Joe’s.

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Joe Was Real

Like most products and food chains that go into business, the name of the brand is named after the person or people that created them. Trader Joe’s is no different and was named after the creator of the store, Joe, obviously. The Joe in question was Joe Coulombe, an entrepreneur who graduated from Stanford Business School. In the late 1950s, Coulombe launched his grocery store under the name Pronto Markets. However, as Pronto Markets was more in line with the rapidly growing 7-Eleven than a normal grocery store, Coulombe felt that the competition from 7-Eleven would be too much. So, with a quick re-think and re-brand, Coulombe launched Trader Joe’s. The reason behind the re-brand, especially Trader Joe’s unique style, is said to be down to Coulombe’s vacation. While in the Carribean, Coulombe got inspired by the ‘Tiki-themed’ idea, which was popular at this time. Adding to that theme further, Coulombe wanted a store that focused more on fresh and local foods, just like the stores and markets from his vacation. Then a legend was born as Trader Joe’s opened up and became a huge success. …

About

Nick Davies

A modern millennial guy with a cute little family. Located in Southern California. I like writing about fun topics that are interesting to learn about.

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